Client /
Blue Bottle Coffee
About the brand
Blue Bottle Coffee is a luxury coffee brand with more than 100 cafes across the US and Asia. Blue Bottle works to put more good into the world than it takes. They are leading change with new models of care in three areas.
SUSTAINABLE SOURCING
Scale sustainable agriculture through sourcing relationships, partnerships, and investment within and beyond their value chain, with a focus on helping to secure the future of coffee.
WASTE & EMISSIONS REDUCTIONS
Seek leadership in the food and beverage industry through a zero waste and greenhouse gas emissions reduction movement inclusive of agricultural supply streams.
CARE FOR THIER COMMUNITIES
Work through their product and people to care for our communities and our world.
“Main Design defined our brand look and tone of voice that resonated extremely well with younger, fashion-forward audiences. They made great contributions to all our branding including digital marketing, trade shows, and product development. They are dedicated, passionate and a joy to work with. I recommend them highly.”
— Alex Ha
Operations Manager at Wear It To Heart
The Main Design Difference
By leveraging high-quality UGC and trend focused content, we witnessed a significant surge in likes, shares, and comments across Blue Bottle’s TikTok channel.
This comprehensive strategy strengthened Blue Bottle's online presence, generated sales and deepened its connection with their audience.
Services Provided:
TikTok content creation
